These fonts are thoughtfully chosen to enhance Billabong's brand personality and draw in viewers in. The bold and expressive BENI typefaces injects a sense of fun and spontaneity, reflecting the brand's adventurous and youthful spirit. it acts as a visual hook, grabbing attention across digital and print platforms and sparking curiosity.
Vision:
to fuel self-expression, freedom, and fearless fun- on the waves, on the road, and in the everyday. We champion the creators, the wave-chasers, the ones who color outside the lines and live for golden-hour moments.
Direction:
- Playfully bold: confident but never cocky. we're here to lift people up, not talk down.
- adventurous & expressive: our tone captures movement, spontaneity, and soul.
- casual & cool: speaks like a creative friend with great taste and a wild streak.
- warmly rebellious: we question the expected and welcome the unpolished, imperfect, and real.
