goals
create a design that displays the band and the album name but also has a few surprises that only the big fans would get.
research
looking into the bands history as well as their album was important. researching the meaning behind the album and each individual song helped to give good inspiration for the design direction.
execution
by creating a design that gave a gentle nod to both the history of the band and the meaning of the album will excite fans and draw in other music listeners as they unravel the truth of the design.