research
the current design of the truck was the impetus for this research. the background of the restaurant, the decoration of their brick and mortar store, as well as the food they cook were important research topics going into this design.
goals
create a design that displays this food truck and the family well. this design also had to be eye catching and recognizable enough for it to draw hungry people in.
Execution
an all over pattern of hand drawn elements was used along with bright pops of color and catch phrases.