Yesterday’s version of the company is an eco-friendly clothing and surf wear brand, and tomorrow’s version is an eco-friendly, sustainable, and well-known brand for everything style and surf
Company Overview:
This new Billabong logo embraces a raw, handwritten aesthetic that channels spontaneity, energy, and individualism. With bold, sweeping strokes and an underlined base, it evokes the carefree spirit of surf culture while feeling modern and expressive. The stylized star within the “A” adds a playful, rebellious edge—reinforcing the brand’s identity as a symbol of freedom, adventure, and creative authenticity. It feels less corporate, more personal—perfectly aligned with a younger, lifestyle-driven audience.
