goals
create a design that is both fun to race in, as well as appropriate for a collage ski team. this design had to appeal to both the athletes and the coaches.
execution
going back and fourth with the athletes and the coaches regarding what they wanted this suit to look like was important. Coming to a design that made everyone happy was paramount.
research
researching the history of the school as well as considering the direction of their rebranding was important. having a solid understanding of their values as well as their goals was a great starting point for collaboration