goals
create a theme design for a summer camp that is easy and cheap for the camp staff to execute as well as interesting enough to bring people in for a summer away from home.
research
research into the camps core values was pivotal in understanding the views of the camp and their drive toward every camper that comes through their gates.
execution
by creating a design that catches the eye of young teens was paramount as well as having a design that also catered to the parents was important.